Overwhelmed by the Complexity of Marketing? This May Help

The Benefits of SEO Owning a business is definitely something that so many people try to achieve, as it is something that grants people with the chance to enjoy great success in life. Owning and running a business, however, also puts one in the way of a lot of responsibilities, as it is not only … Continue reading “Overwhelmed by the Complexity of Marketing? This May Help”

The Benefits of SEO Owning a business is definitely something that so many people try to achieve, as it is something that grants people with the chance to enjoy great success in life. Owning and running a business, however, also puts one in the way of a lot of responsibilities, as it is not only an advantage, but also a challenge, to work towards the future success of any kind of company, big or small. You will be happy to know that today, through the help of companies that offer services such as SEO, website design and digital marketing, you can gain an edge over your competitors and work towards success for your company in the near future. It is certain that a business owner who finds a good company that offers these services will be able to enjoy so many exciting benefits. Hiring a company that offers SEO is certainly beneficial in so many different ways, one of which is the fact that when you do so, you are giving your company the chance to be seen by even more people across the globe who might be looking for the products and services that you are offering. It is a well-known fact that so many people today, when they want to find some kind of information or something that they need, turn to the internet to fulfill their needs, making it clear that a business with a website and an online presence has better chances of success than a business which doesn’t have these things. Your company can benefit even more when you have your website optimized by a company that offers SEO, as this means that it will show up within the first pages of the search results, making it possible for even more potential clients and customers to visit your page and learn more about what you have to offer to them. Hiring the services of a company that offers SEO is also beneficial because when you do so, you are allowing yourself and your management team to explore other, newer markets for your company. The web is certainly one of the richest, most successful fields of business in the world of today, and business owners who are able to take advantage of this fact can certainly bring in a global audience, making it possible for their companies to grow considerably and gain wonderful success in the near future.
Getting Down To Basics with SEO
Last but not least, business owners who hire companies that offer SEO will benefit because these companies will give them the chance to gain great returns on their investment. When you have a website which uses SEO strategies, you can be sure that the people who find you are those who have actively searched for what you have to offer, making it possible for you to reach out to a specific audience and enjoy wonderful returns on the investment that you have made.The Key Elements of Great SEO

Top Traditional & New Distribution Channels For You & Your Resume – 7 Channels You Need to Know

Sitting at your kitchen or dining room table staring at print want-ads might mean this article is not for you. It’s no longer a jungle “out there;” it’s too many jungles to count “out there.” First, read this article’s seven “Channels of Distribution of You,” meaning your background and experience. Second, check the bonus.

  1. Personal Contact/Networking – Experts say 70 to 80% of the better paying jobs are found through personal contact or networking. News to you? Then get acquainted with THE “bible” of networking, Dig Your Well Before You’re Thirsty by Harvey Mackay. (See bonus item below).
  2. Search Firms/Headhunters – If you make more than 70K you will want to market you to retained search firms found in Kennedy Directory of Executive Recruiters. Make less, but know you’re worth 70K? Go for it. Odds? 16% of jobs are found this way.
  3. Cold Calling/Mass Mailings; possible and depressing. You need a big heart, plenty of shoe leather or “bucks” to buy targeted mailing list, and send out hundreds of resumes. 10% odds.
  4. Print/Newspapers/Magazines – Dying media. Three to seven percent (3 to 7%) of better paying jobs are found via print. A) Blind ads placed by contingency search firms use your resume to tele-market you to multi-firms. They get 25-30% fee from employer. Don’t go there. B) Late compliance with EEOC. Dead end. C) Employer research. They learn what you make so they know what to pay others. D) Want-ads are placed by employers too lazy to network. OMG.
  5. Job Sites – Okay to use if you are in Health Care, IT or a field that is “hot” such as the U.S. Government. U and US will hire an estimated 600,000 workers. Great benefits. Lifetime pay. No Social Security worries.
  6. Employer Sites – Learn about an opening on jumbo job board and go to employer site. Verify there’s a real opening. Apply there, not jumbo job board. Follow-up with hard copies. Yes!
  7. Social Network Sites – New ball game and tricky. Find Mari Smith and Alicia Wright; two social net gurus. Learn “give to get.” Jump in the pool. Dog paddle until you are ready to go for “gold.” If you are not there, your “competition” will be. Facebook (huge; 5th in the world); twit on Twitter; and write articles to drive traffic, first, to your visualCV dot com resume page and your blog.

E-shopping on an Ecommerce Website With ASP.NET Shopping Cart

An ASP.NET shopping cart is a software device that allows the users to browse the inventory of an online store and select the items for purchase. Upon implementation the shopping, the shopping cart directs the user to a billing page where the dealings are carried out in a secure way. ASP.NET shopping cart also has the provision to modify the cart, i.e., to add or delete the items shopped before the billing process is over. It also allows the business to save the database of the customers for future reference.

On-line shopping or e-shopping has gained a lot of popularity. Each sell or wholesale selling today is forced to switch over to the online channels for selling its products. The ecommerce web sites are the solutions for converting the physical shop to an effective E-shop.

The ecommerce website design is all about creating a customer-friendly shopping page for a business. It involves the completion of a safe shopping approach by which the user, as well as the company, is able to manage the shopping activities online. The ecommerce website design using ASP.NET is highly popular because of its security features and user-friendly interface. It also gives the terms for data entry, page submissions, product updates, variety support activities, etc.

The ASP.NET shopping cart calls the notice of millions of shopper world wide who are anxious about the security of ecommerce websites. With the growing number of phishing scams reported world wide, the businesses today hold the responsibility for installing secure shopping software like the ASP.NET shopping cart in their e-commerce web sites.

A best ecommerce website design should have the following essential features to ensure a suitable shopping through the online store.

*Ecommerce store design
*Safe online payment gateways
*Shopping cart
*Product catalog

Apart from the above services presented at the customer front, an ecommerce website design should also focus on the content management system. The ecommerce website design in ASP.NET allows the company to install and execute an efficient content management method to ensure regular communication and flow of stuffing to and from the website. This includes the following features.

*Accessible design and navigation features
*Description of the products/ items showcased (this will present the essential contents for search engine optimization)
*Buyer comment and transfer options
*Classify validation e-mails
*Newsletters

The third essential part of the ecommerce website design/development is to make sure that the catalog is managed and reorganized consequently. This will ensure that the shopping database is up to date and keep away from the probability of ordering exclusive products. The ecommerce package also has to execute a number of other back-end roles such as:

*Credit card processing functionality
*Categorize tracking method
*Backup and restoring of information
*Tracking the customers
*Handle the catalog by editing, deleting or removing the unnecessary things.
*Managing the transfer (delivery) of physical products.

Marketing Channels – No Longer an Either-Or Decision

When people ask me whether they should publish a print newsletter or an email version, run radio commercials or newspaper ads, or choose direct mail or billboards, my answer is always the same: yes.

It’s not a matter of being indecisive. It’s just that the expectations of consumers (and by “consumer,” I also mean those who buy business-to-business services and products) have changed in recent years, and trying to limit communications with them through a single channel isn’t as effective as a multifaceted approach.

It’s a parallel to the lesson that bankers have learned again and again as they’ve invested in new technology. While they wanted to use that technology to enhance customer service, another key goal has been to reduce their operating costs, of which staffing represents a huge percentage.

So they adopted telephone banking in the hope that it would allow them to trim their customer service staffs. Didn’t happen. “Surely ATMs would allow us to close some branches,” they thought. Nope. More recently, online banking was expected to reduce headcount by reducing the number of customer visits, but that hasn’t happened for most bankers. Although customers have embraced the technologies, they haven’t been willing to give up the “old” ways.

You may view your new product or channel as a replacement for something you already have, but consumers don’t see it that way. They view it as something additional, and just because they now have the new one, they’re not necessarily going to sacrifice an old one. As consumers, we have more choices than ever before, and we don’t want to give any of them up.

Think of it this way: When you discover a new food item that you enjoy, you don’t stop eating all the others. You may have a little less of the others to make room for the new one, but when you get a hankering for one of those old favorites, you want it to be available.

So instead of looking at all of the available choices for your messages as either-or propositions, you need to consider the best way to deploy a group of them. Consumers are exposed to more media than ever before, and most spend less time with each. The days when you could count on an affluent consumer luxuriating over the daily paper are long gone. Today, that same consumer may get his or her news from twenty different sources at different times of the day.

That’s why you need to be willing to cast a wider net to reach your target audience. Instead of deciding between a print newsletter and an email newsletter, you may want to have both.

They don’t have to be duplicates of one another. Customers who prefer the print version may be after more in-depth stories on your services, while the email customers may be skimmers who want the quick facts (although you’d be wise to include links to the deeper stuff).

It’s why you probably want to supplement your newspaper and magazine advertising with direct mail, and use billboards in addition to your radio. You have to reach out to your targets through more channels, because their attention is divided in many different ways.

That doesn’t mean you should take the shotgun approach and throw as much as you can in as many different directions as possible. All that will do is drain your budget and dilute your message. A better approach is to really get to know your customers, what matters to them, and how they want to learn about it. Then you can use those multiple channels to deliver highly focused messages to the most important segments of your audience.

You can also use one channel to direct your audience to another. Suppose you decide to make your website your primary communications tool. Reinforce that by using the other channels to point people to your website. Give them reasons to go there, such as codes that unlock special offers or discounts.

But no matter how many channels you choose to use, remember that you are one organization, and you need to present a clear, constant, consistent image and brand across all of them. If your website presents one message and your advertising another, they’ll effectively compete with one another. On the other hand, if each channel reflects and reinforces the others, you’ll benefit by creating synergy, as the whole truly becomes greater than the sum of the parts.

It’s all too easy to throw up your hands and say it’s too difficult to reach people today, but when you do that, you’ll miss out on opportunities to connect. Rest assured that your competitors who already know how to combine multiple channels into a cohesive strategy will be only too happy to take your customers and prospects away.